Jennifer Lopez for TOUS Jewelry

What the...?

Jennifer Lopez is the new face for Barcelona-based TOUS jewelry, which unveiled the Spring 2011 Ad Campaign shot by Ellen Von Unwerth. We're, frankly, a little confused here.

We are, as always, of two minds when it comes to J Lo. Tom thinks she's a classic pop diva and finds her kind of fun, even when - or especially when - she's trying so hard to be taken seriously. Tom thinks she's an uncommonly beautiful woman, even for a celebrity, and her various ad campaigns over the years have offered up some stunning images of her. Lorenzo thinks she's highly overrated, thinks way too highly of herself, and while she's pretty, he never understood why others treated her like a world-class beauty.

But with this set of pictures, we are both finally on the same page, and that page says in big bold letters, "Wow, she looks kind of silly here." Not that we expect her to be done up in the latest Puerto Rican Princess finery (or even as a Latina at all), but whose idea was it to do her up in non-specific "Asian-y" styles? Talk about not suiting her looks at all. She looks washed out, not made up enough for a picture (except her eyes, which are occasionally too made up), and her hair - which is arguably her best feature - has been pinned and twisted and covered up. Far be it from us to criticize a diva in a turban, but if we were flipping through a magazine and saw these ads, our reaction would be "Wait...is that J Lo? Wow, she looks awful," and then we'd just keep on flipping.

[Photo Credit: Ellen Von Unwerth, Splash]


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Labels: Jennifer Lopez, Magazine Ads